Bitly 2025 Pricing, Features, Reviews & Alternatives

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams. Bitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format. Bitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.