Adnautics 2025 Pricing, Features, Reviews & Alternatives

Adnautics is a marketing tool that helps media agencies and marketers prove in near real time the impact of their media buying strategies. The tool has been designed by and developed for marketers. It values the data that it aims to integrate into marketing strategies and media mixes. By ingesting any kind of data - including customer data, on/off campaigns, KPIs, business footfall traffic, online and offline conversion history, external data like weather conditions, Google search trends, competitors' promotions, and any data via CSV file or direct FTP connectors - Adnautics helps report and determine in real time the optimal media pressure, reach, capping, OTS to achieve advertisers' business goals. Intuitively, Adnautics provides answers to simple and complex media research questions thanks to efficient reporting capabilities boosted by artificial intelligence. It centralizes and reports all campaign data in one place, resulting in huge time savings while analyzing campaign data, finding key insights, and conducting media research. This is achieved thanks to a strong data analysis model amplified with machine learning. The media forecast module allows the media planner to estimate the impact of budget, channel inventory, and format decisions on future sales and other relevant KPIs. As part of exploratory research, the tool makes it possible to highlight and discover various influencing factors of a marketing mix on key business indicators thanks to machine learning algorithms and artificial intelligence.