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Alexia
Overall it’s a good app for those who need its application however for those who don’t there isnt a need for it
The Alexia platform was named after our first campaign manager, who was overwhelmed with her workflow building social ads. Purpose-built for our own internal needs, the platform has expanded rapidly and is now being licensed to other agencies and internal marketing teams. Alexia is comprised of two main components, DCO (Dynamic Creative Optimization) and CMP (Creative Management Platform). Alexia’s DCO auto-generates creative at scale without the need for a creative team. Creative is generated via template, optimally sized for the dimensional requirements of different platforms including Facebook, Instagram, Google and even your unique website. The DCO also comes equipped with legal disclaimer generation for offer based advertising, website asset deployment direct to landing pages without requiring back end developer placement, as well as the ability to automatically develop creative at scale via a data feed or .csv upload. Alexia’s CMP is primarily an Ad Library that allows for easy management and deployment of social ad units. Upload your own ads or have our team do it for you. Our in-house design team can create custom designs and pre-populate your instance with fully immersive Facebook and Instagram ads. The CMP also comes equipped with ad review, tagging and sorting functionality allowing for complex ad deployment at scale directly to social platforms. Set approval status, enter in metadata, and edit ads directly within the interface. Batch upload is also available to automatically input existing creative designed in the DCO or elsewhere via .csv.
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Verified
Overall it’s a good app for those who need its application however for those who don’t there isnt a need for it
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