Amazon DSP 2025 Pricing, Features, Reviews & Alternatives

Amazon DSP is a demand-side platform designed to help organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories, manage multiple advertisement and data exchange accounts, and engage with the audience via Amazon-owned and third-party websites and applications. Features of Amazon DSP include campaign management, activity tracking, data storage, workflow management, data import/export, activity dashboard, and more. The built-in analytics tool allows administrators to gain insights into audiences’ activities, generate performance reports, and analyze market trends. The platform enables marketers to analyze users' purchasing behavior in order to automatically design ad creatives. Amazon DSP offers APIs, which allow developers to manage programmatic advertising operations, access vendor and supplier profiles, and integrate the system with various third-party applications. Businesses can also utilize the integrated video creative builder or e-commerce creative templates to create display or videos advertisements.