diDNA 2025 Pricing, Features, Reviews & Alternatives

diDNA is a cloud-based enterprise ad management platform, which helps businesses optimize digital ad inventory and enhance ad revenue by leveraging machine learning and artificial intelligence technology. The platform enables publishers to automate header bidding and streamline server to server bidding by improving ad load times and bid pressure. Users can generate reports in real-time and view daily ad revenue, CPMs, and performance per network using graphs. Clients can use the self-service portal to manage header bids, exchange bidding, and various other ad management aspects. diDNA enables the ad tech partners to block malicious ads, detect and rectify errors during ad deployment, and identify units with lower revenue and load time. With its proprietary rules engine, users can create and monitor optimization rules and pricing strategies. Other features include content management, caching, trend analysis, auction, dynamic audience tagging, engagement analytics, and more. It also offers integration with various third-party platforms.