Google AdSense 2025 Pricing, Features, Reviews & Alternatives

Google's AdSense tool is a software for monetizing websites. Thus, the software acts as an ad server, with which one's own website or blog can serve as an additional source of income. Via a few lines of code, the ads are played out fully automatically on the website. When using content management systems such as WordPress, own programming skills are not necessary. Instead, the implementation is taken over by a stand-alone, mostly paid software, with which the placement is done with a mouse click. One such software is Advanced Ads for WordPress. The Google AdSense code is embedded via the AdSense ID made available by Google. Mostly, advertisers are focused on topic and user relevant ads as they increase the click-through rate. AdSense allows, after prior approval by the visitor, to display advertising content tailored to the user. In most cases, these are advertisements from websites that the user was on shortly before. The advertising is responsive, which makes it equally suitable for computers and mobile devices. The website owner can choose the advertisers. In the dashboard of the Google Adsense application, all advertisers who place or have placed ads on the blog or website can be found. The ads that should no longer appear on the website can be blocked instantly.