Google Marketing Platform 2025 Pricing, Features, Reviews & Alternatives

Google Marketing Platform is an advertising agency management software that helps small to large businesses manage campaigns, monitor marketing performance, optimize websites, handle creatives, and more on a centralized platform. Data Studio module enables staff members to build dashboards and transform raw data into required metrics, data visualizations, and engaging reports. Google Marketing Platform allows organizations to optimize website performance and gain visibility into visitor requirements by running a/b, redirect, and multivariate tests. Employees can utilize pre-designed templated to create and distribute surveys and generate graphs or charts to analyze the compiled survey data. With the campaign management functionality, creative, TV, analytics, and design teams can collaborate on projects and launch advertising campaigns. Google Marketing Platform enables businesses to integrate the solution with several internal and third-party applications. The tag management tool lets users create and manage website tags to gain insights into conversion rates, site analytics, and other key performance indicators (KPIs).