Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

Autopilot is used in the Marketing department to carry out email automation for our clients. It allows us to have an overview of the basic performance of our campaigns by email. Autopilot is a great tool for email marketing automation. I think the ideal scenario is for small and medium businesses with growing marketing teams, especially since their cost becomes much more accessible than applications like Marketo.

Hadley did a good job of walking me through this. We don't use Salesforce integration so that part isn't applicable to us. Extremely easy to start and implement. This week, we sent email blast to over 1000 prospects; within 8 minutes we had a sale! Even with just journeys and email info, this is very helpful. Only wish there were integrations with other than Salesforce - would make it easier for small business people. Overall, great value, nice support, intuitive and I like the offering!

- Very easy b2b nurture campaign set-up. - Nice, easy and informative dashboard with exporting options.

Has easy to use interface. Can quickly create campaigns.