Ease of use and ability to deploy journeys across multiple accounts. The Flight School abd blog ate a great resource.

We've tried many different applications for marketing. We found that they are either too much or too little. Some want to take over your entire website and offer you a solution for aspects of the website we've already spent money building. Others are just fancy emailers and do no tracking of folks coming to the site. Autopilot was a perfect fit for us, gives us code for our website for tracking, takes data from our pre existing forms on our landing pages, allows easy creation of nurture campaigns for multiple lists of people with sophisticated logic that is easy to implement. We are a small less than 5 person company with no CRM Marketing person here and we seem to be doing just fine with it.